Beginners Guide to TikTok Ads

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Beginners guide to TikTok ads

The first thing you’ll need to do to set up your beginner’s guide to TikTok ads is decide on a campaign objective. This will tell TikTok what you want your ad to achieve, whether that be awareness, consideration, or conversions.

Next, you’ll need to identify your audience. This will be based on the product or service you’re promoting, as well as any other factors relevant to your business. For example, if you’re selling skincare products, you’ll want to target users who have shown an interest in beauty or skin care-related videos on the platform. You’ll also want to consider the language used in your ad, as this can have a huge impact on engagement rates.

In the following targeting sections, you’ll be able to further refine your audience based on specific interests or behaviors. This is a great way to increase the efficiency of your ad budget by reaching more relevant audiences.

Getting Started: A Beginner’s Guide to TikTok Ads

You’ll also need to select your delivery type, which dictates how your budget will be spent. You can choose a ‘no limit,’ ’daily,’ or ’lifetime’ option, which will give you more control over how your ad is served.

Finally, you’ll need to set your budget for each ad group (you can create as many ad groups as you like). You can choose between a daily or lifetime budget, and input any dayparting requirements here as well. TikTok will use this information to optimize your campaigns and ensure they’re serving at the most efficient times of day.

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